Storytelling/ Content / Copywriting
Storytelling is the art of how to tell a compelling story – it is essential to bring people, brands and products alive. A life-long passion for language and reading has led to a copywriting career.
From writing marketing and web copy, newsletters, blogs and guest articles, reports and internal communications and documents, I can cover it all. Both in English and German.
Editing and proofreading / digital content generation / editorials / marketing translations / copywriting & ghost-writing
Events / Marketing
Need to impress your clients, media or partners with a smooth invite process and an outstanding event? Don’t worry about the boring side of events. I will make sure you can focus on being the host with the most.
And how is your marketing outreach going? I can help you, too. With a targeted marketing strategy that speaks the language of your audience. That is interesting and relevant.
Event planning and execution / marketing strategy and implementation / content generation and distribution / customer relations management
Strategic planning & consultancy
“Don't keep forever on the public road, going only where others have gone, and following one after the other like a flock of sheep. Leave the beaten track occasionally and dive into the woods.”
― Alexander Graham Bell
Dare to be different. Dare to think differently. Dare to act differently. Do you have difficult decisions to make? Or do you just need another opinion? Let me be your constructive challenger and sparring partner – the one with the outside perspective and a fresh pair of eyes. The one who dares to tell you how it is.
Concept, strategy & implementation / consultant services / SWOT analysis / desk research / workshops and focus groups
Social Media / Digital Marketing
Swift and agile, light footed and quick to change with times: Social Media not only connects the world but also organisations with their customers.
Social networks are changing the way people communicate, work and play – and I can help you to define an in-depth content strategy, create your social media presence and choose digital channels to stay ahead of the game.
Digital marketing / social media strategies & marketing / content management & generation / community management
PR / Communications
Media relations can be hard. Cutting through the noise can be even harder. You need to know what you talk about. But most importantly, you need to know who you talk to.
So, whether you need help with the strategy, implementation or evaluation. I can assist you with your PR and communications programs. To roll out locally or globally. To help you being heard.
Communications plan / public relations / media relations / blogger und analyst relations / inter-cultural brand building and awareness campaigns
Lacking in ideas? Need to kickstart your creativity? Is your innovation pipeline drying up? According to HBR - ”it’s a strange thought, but the solution to your business’s innovation problem may be walking around in the head of someone who applies theatrical makeup for a living.”
Together with my network of (freelance) creative heads we have experience in showering clients with new ideas. Surprising. Distinguished. Different.
Brainstorming / workshops / creative ideas and concepts